Project Concept – Adobe Incubation

Project Concept — Adobe Incubation (2024 - Present)

Years ago, a few of us had an idea to make the creative possibilities of GenAI less intimidating/daunting and more exploratory/inspirational. Less prompt frustration and more visual fun. We sketched, talked, prototyped, tested, iterated, tossed out, and repeated, and all the while, other folks were doing the same.

Realizing our shared goals and passions, we've come together to incubate Project Concept, a collaborative AI-first product for the early stages of every creative journey.

Lots more to come with this; we’re pretty heads-down building at the moment. But in the meantime, I’d love to hear how you might want to use Concept!

Among many others, some major contributors to Project Concept include Ross McKegney, Joe Reisinger, Danielle Morimoto, Evan Shimizu, CJ Gammon, and Ash Huang.